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LG SIGNATURE 77-inch OLED 4K TV
Category
Video > Flat-Panel Displays
Description
LG SIGNATURE 77-inch OLED 4K TV by LG Electronics
MSRP - $27,999
Shipped Date - 6/5/2017
The 77W7 is the world’s first ultra-thin Wallpaper TV. Its unbelievably thin profile is an exceptional feat of engineering, with a gapless design and advanced display technologies to provide a completely immersive viewing experience. The powerful performance and audio capabilities make the 77W7 the all-in-one package for any modern home.
LG OLED pixels switch completely off to create perfect black and therefore infinite contrast, resulting in natural, lifelike images with bolder colors. The 77W7’s ULTRA Luminance technology, improved by 25 percent in 2017, produces an even better contrast ratio that creates more true-to-life images and unmatched color quality.
The 77W7 boasts the updated webOS 3.5 smart TV platform which makes switching between content options simple and fast. New in 2017, Magic Link allows consumers to find related videos and content on YouTube or other sources using the 1-step Magic Link hot key on the remote. The 77W7 also supports all existing HDR formats – HDR10, Dolby Vision, and HLG.
Describe product's design and/or technical innovation - The LG SIGNATURE 77W7 OLED is the world’s first ultra-thin Wallpaper TV with the thickness of just one credit card. LG’s radical new Picture-on-Wall aesthetic uses the most advanced OLED technology yet to achieve this first-of-its-kind design. The W7 flaunts a previously impossible form factor: the light, thin, flexible screen attaches to the wall with magnets and delivers perfect black, Active HDR plus 4K resolution, as well as next-generation Dolby Atmos surround sound. LG OLED pixels create their own light, and can switch off to achieve truly perfect black levels with zero light bleed, providing the ideal foundation for displaying the lush, vibrant color that only LG OLED TV can deliver. webOS 3.5, LG’s updated smart TV platform, makes switching between content options simple and fast. Plus, new in 2017, Magic Link allows consumers to find related videos and content on YouTube using the 1-step Magic Link hot key on the remote.
The 77W7 exhibits the ultimate, never-seen-before aesthetic design for TVs, and its panel has been improved over the past year to produce stunning OLED picture quality and an incredibly immersive viewing experience. Combined with Dolby Atmos audio technology that brings object-based, cinema-quality sound straight into consumers’ homes, the 77W7 is a revolutionary TV of the future. Its beautiful design aesthetic coupled with unbelievable picture quality brings exhilarating visuals to consumers in immersive detail and breathtaking color, qualifying it is a modern home masterpiece.
What sets your product apart from others? - The LG SIGNATURE 77W7 OLED is the world’s first ultra-thin Wallpaper TV. The 77W7 OLED combines the best of LG’s cutting-edge technology, design and exquisite attention to detail under a single brand for today’s most discerning consumers. Its unbelievably thin profile is an exceptional feat of engineering, with a gapless design and advanced display technologies that provide a completely immersive viewing experience. The 77W7 OLED is one of LG’s flagship TVs in the 2017 lineup, featuring impeccable aesthetics, screen technology, and smart TV capabilities. Its powerful performance and audio capabilities make the 77W7 OLED the all-in-one package for any modern home.
What benefits does your product provide? - The 77W7 supports all currently existing HDR formats, including HDR10, Dolby Vision, and HLG. It can be tuned to the same specifications as those used by Technicolor films so that viewers at home can experience the entertainment onscreen exactly as Hollywood content creators intended.
The 77W7 OLED boasts the updated webOS 3.5 smart TV platform to streamline the user experience, making switching content options, simple and fast. With several new features, the new OLED TV allows users to quickly find related videos and content in addition to offering recording features and zoom capabilities. webOS 3.5 allows users to pair smartphones with the TV and serves as both a remote or content panel, meaning content on the mobile device can be displayed on the big screen. Additional connectivity features include PCs for screen sharing as well as DNLA, WiDi and Miracast.
Winner Status
- Winner
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